Event Profile

Key Accounts Program

Date(s):
February 14 — 28, 2017
Venue:
Online
Description:

Note:

The pre-registration is currently closed. If you would like to attend this event, please call NWPPA at 360-254-0109, and our staff will be happy to help you.

Who Should Attend:

Utility professionals tasked with developing, leading, contributing, and/or maintaining a key accounts or business support program. This series will also benefit utility and community leaders interested in starting or upgrading a key accounts or business community support program.

Webinar Overview:

This three-part webinar series will assist leaders who want to learn more about key accounts programs: what resources are needed; how an effective program will benefit and fit within a business community; and the principles behind a successful support program.

Key account representatives struggle with five primary obstacles when developing and maintaining effective programs: time, focus, buy-in, financial resources, and clarity. This webinar series will address those obstacles, and participants will gain practical tips on how to set the proper goals and objectives to gain enhanced resources in both time and money.

Foundations of a Key Accounts Program – February 14, 2017

During this webinar, participants will learn how to build a strong foundation for a program or strengthen the one already in place.

Topics covered include:

  • Leveraging individual strengths to develop a program that fits personal skill sets.
  • The art of removing obstacles so as to identify the true need of a key accounts program for specific communities.
  • The art of setting proper expectations to ensure ultimate success.
  • Getting the right people on board to elevate the key accounts program.

Crafting a Successful Key Accounts Program – February 21, 2017

This webinar will offer attendees a systematic approach they can use to design a successful program.

Topics covered include:

  • The key success indicators of program development.
  • The four-phase development process of proper program development.

Launching and Maintaining a Successful Key Accounts Program – February 28, 2017

Participants in this webinar will learn how to kick off a program, use effective follow-up processes, and how to choose the right tools.

Topics covered include:

  • The three-tiered kick-off technique.
  • Principles behind a successful annual meeting.
  • How to properly follow up and how to deploy the continuous follow-up process.
  • How to choose the right tools to support your key account customers.

Webinar Instructor:

Erick Rheam, Automated Energy

Webinar Schedule:

Each webinar will be held from 2 to 3:30 p.m. Pacific Time. Attendees will be admitted to the webinar after 1:45 p.m. Instructions for the webinar will be emailed to attendees 24 hours before each webinar.

How to Participate:

Instructions to log into the webinar will be emailed to participants prior to the event.

This registration is for one person to attend the webinar. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Webinar Series Fees:

Utility Member Early Bird (ends 1/14/2017): $270
Utility Member Standard: $345

Associate Member Early Bird (ends 1/14/2017): $405
Associate Member Standard: $480

Non-member Early Bird (ends 1/14/2017): $810
Non-member Standard: $885

For More Information:

To find out more about this event, or to learn about other events, view the Training and Event Catalog.