Who Should Attend:

Communications employees and those responsible for digital advertising.

Webinar Overview:

In a digital-first world, are your messages reaching your customers and community? Learn how to build an effective advertising strategy for the digital marketplace. We will share tips from Pioneer Utility Resource's team of cooperative content strategists so that you will not only reach your members, but you will engage them and keep the conversation going.

In this one-hour webinar, Pioneer's Tina Potter and Megan McKoy-Noe will explain how to build an effective digital advertising strategy, including:

1. Search engine marketing
2. Targeted social media advertising campaigns
3. Role of value-driven content (video, eBooks, blogs)
4. Helpful digital marketing tools

Webinar Recordings:

Webinar recordings can be made available to registrants who are unable to attend live.

Webinar Instructors:

Tina Potter, Certified Digital Marketing Strategist, Pioneer Utility Resources; and Megan McKoy-Noe, CCC, Brand Storyteller, Pioneer Utility Resources 

Webinar Schedule:

The webinar will be held from 3-4 p.m. PST. Attendees will be admitted 15 minutes before the webinar begins.

How to Participate:

Instructions will be emailed to attendees within 12 hours of the webinar and we recommend that you test the link to the meeting as soon as you get the instructions. The webinar is best viewed using Chrome as your browser. We recommend that you use a landline for both your phone and your internet connections.

This registration is for one person to attend. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Webinar Fees:

Utility Member Rate: $35
Associate Member Rate: $55
Non-Member Rate: $105

Cancellation Policy:

Cancellations are accepted with a full refund as follows:

For webinars and virtual classes, if the request is made at least five days prior to the course, then 100% of the registration fee will be refunded.

For in-person events, the following fee structure applies: cancellation at least 30 days prior to the event, full refund; within 15-29 days, $100 fee; and within 1-14 days or no show, 100% of the registration fee. When possible, please send a substitute instead of canceling because NWPPA does not charge a fee for substitutions.

Continuing Hours:

This course qualifies for one continuing hour. Certificates are issued upon full completion of the course.