Event Profile

Broadband Programs - What to Expect When You're Connecting

August 5, 2021

Who Should Attend:

Communicators and those responsible for developing a broadband program.

Webinar Overview:

Are you ready to compete for consumers? With different consumer needs and expectations, broadband marketing is a shift for many public power communicators. Whether you're starting from scratch or need to strengthen an existing broadband marketing plan, it helps to learn from your public power family. Join our partners from Pioneer Utility Resources for an overview on this exciting way to grow your membership base and connect your community to broadband internet.

Webinar Objectives:

Andy Johns and Megan McKoy-Noe will highlight engaging tactics and tried-and-true storytelling approaches to help you:

  • Tell Your Story: With a strong strategy for clear communication, enjoy a successful rollout that makes you the hero in your community’s connectivity story.
  • Market Your Services: Learn how to balance advertising, public relations, and branding to market your new program.
  • Train Your People: Share your purpose, answer common staff questions, and focus on solutions, not sales.

Webinar Recordings:

Webinar recordings can be made available to registrants who are unable to attend live.

Webinar Instructors:

Andy Johns, Director of Marketing & Business Development, Pioneer Utility Resources; and Megan McKoy-Noe, CCC, Brand Storyteller,  Pioneer Utility Resources

Webinar Schedule:

The webinar will be held on August 5 from 10 to 11 a.m. Pacific Time. Attendees will be admitted 15 minutes before the webinar begins.

How to Participate:

Instructions will be emailed to attendees within 12 hours of the webinar and we recommend that you test the link to the meeting as soon as you get the instructions. The webinar is best viewed using Chrome as your browser. We recommend that you use a landline for both your phone and your internet connections.

This registration is for one person to attend. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Webinar Fees:

Utility Member Rate: $35
Associate Member Rate: $55
Non-Member Rate: $105

Note: Organizations that register a group of employees will receive every fifth registration for free. For example, if you register five employees, you only pay for four; register 10 employees, you only pay for eight; and so on. There is nothing additional you need to do to receive this discount.

Cancellation Policy:

Cancellations are accepted with a full refund as follows:

For webinars and virtual classes, if the request is made at least five days prior to the course, then 100% of the registration fee will be refunded.

For in-person events, the following fee structure applies: cancellation at least 30 days prior to the event, full refund; within 15-29 days, $100 fee; and within 1-14 days or no show, 100% of the registration fee. When possible, please send a substitute instead of canceling because NWPPA does not charge a fee for substitutions.

Continuing Hours:

This course qualifies for one continuing hour. Certificates are issued upon full completion of the course.

For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.