Event Profile

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Who Should Attend:

Communicators.

Overview:

The Communicators Series is made up of three webinars that provide specific information for utility communicators to improve your utility's communications and boost your positive impact, building competence and confidence.

The Fun in Connection, Jan. 15, 2026

“If you're not having fun, get out!” That's long been a helpful mantra, because when there's an element of fun in our work, we do so much better. No fun? No good. At a minimum, unhealthy cultures creep in. This webinar reinforces that fun matters—fun promotes human BEings, rather than human DOings. With a focus on the BEing part of human connection, instructor Ginger Johnson will share insights and ideas on how to promote, propel, and protect the incalculable value fun has in healthy organizations.

Myth Busting, Jan. 22, 2026

Marketing is advertising. Marketing is free. Marketing is icky. All of those are beliefs held by many people. It's time to upset the fruit basket and reset—rendering the myths obsolete and boosting the beautiful value of marketing executed ethically, responsiblly, and well. In this fun and funny session, bring the myths that make you bananas; sharing myths helps to bust them better and more quickly. This lively interactive session will help you vent, get new ideas, and remind yourself that marketing is a noble, useful, and vital part of healthy businesses.

Marketing Made Simple, Jan. 29, 2026

Marketing is communicating is connecting! It's a simple and power-packed Venn diagram that can serve everyone in the connectosphere. So how do we continue to amp up and adjust our skills to really rock our marketing? We keep it simple. In this session, you'll learn how to reenergize your work by focusing on the pure energy of connection to boost marketing efforts across platforms. You'll get principles and practices to apply right away, along with interactive exercises and real-time coaching. Many, if not most, people don't understand the magic of marketing done well. Come to this session to remind yourself why you're in the communications field, reconnect with peers, and have fun gathering new ideas to fuel your work.

Recordings:

Webinar recordings can be made available to registrants who are unable to attend live.

Instructor:

Ginger Johnson, Chief Connecting Officer, Ginger Johnson LLC

Schedule:

All webinars will be held from 10-11:30 a.m. Pacific Time. Attendees will be admitted 10 minutes before each webinar begins.

How to Participate:

This registration is for one person to attend. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Fees:

Please visit the event pages for individual webinar pricing.

Utility Member Rate: $270
Associate Member Rate: $405
Non-Member Rate: $540

Canadian utility members, please contact registration@nwppa.org for pricing and to register.

Note: Organizations that register a group of employees will receive every fifth registration for free. For example, if you register five employees, you only pay for four; register 10 employees, you only pay for eight; and so on. There is nothing additional you need to do to receive this discount.

Cancellation Policy:

For webinars, virtual classes, and section meetings: cancellations at least five days prior to the event will receive a full refund; within 1-4 days or no show, the charge will be 100% of the registration fee.

Continuing Hours:

Each webinar qualifies for 2 continuing hours and completing all three webinars in the series qualifies for a total of 6 continuing hours. Certificates are issued upon full completion of each webinar.