Event Profile

Creating a Communications Plan – Keeping it REAListic

August 18 — 27, 2020


Online registration is currently closed, but spaces are still available. If you would like to register for this series, please contact Roy Cevallos at (360) 816-1446 or roy@nwppa.org.

Who Should Attend:

Utility staff responsible for marketing, public relations, and customer communications, as well as any employee with an interest in public relations.

Webinar Overview:

This four-session, interactive online workshop covers all of the essential elements of communications planning for public utilities. Creating an effective communications plan can seem like a daunting endeavor, but luckily there are realistic steps you can take to do it in a thoughtful, strategic way. At the conclusion of this course, you will leave with actionable information and a head start on your own communications plan.

Webinar Objectives:

This course will cover the following topics:

  • Research and analysis of your current communications issues
  • Utility communications case studies for inspiration and lessons learned
  • Discuss best practices for communications planning
  • Identifying your key audiences and developing effective key messages
  • Strategy versus tactics
  • Setting timelines and budget
  • Tips for how to implement your plan
  • How to evaluate and measure results, and inform your future plans

Webinar Instructor:

Monica Shovlin, Principal and Owner, MCShovlin Communications LLC

Webinar Schedule:

The four sessions will be held on August 18, 20, 25, and 27. Each webinar will be held from 1-2:30 p.m. Pacific Time. Attendees will be admitted 15 minutes before the webinar begins. The course is only available live; no recording will be made available.

How to Participate:

Instructions will be emailed to attendees 12 hours before the webinar and we recommend that you test the link to the meeting as soon as you get the instructions. The webinar is best viewed using Chrome as your browser. We recommend that you use a landline for both your phone and your internet connections.

This registration is for one person to attend. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Webinar Fees:

Utility Member Rate: $420
Associate Member Rate: $630
Non-member Rate: $1,260

Cancellation Policy:

Cancellations are accepted, with full refund, if request is made at least 30 days prior to the course. Within 30 days, fees are as follows: 15-29 days, $100; 1-14 days or no show, 100% of registration fee. When possible, please send a substitute instead of canceling; NWPPA does not charge a fee for substitutions.

For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.