Note:

Online registration is currently closed, but spaces are still available. If you would like to attend this event, please call NWPPA at 360-254-0109, and our staff will be happy to help you.

Who Should Attend:

Member utility communicators, general managers, or administrative assistants.

Course Overview:

Most consumers do not understand why a public power utility is different from other energy sources. In fact, they don’t really think about anything utility as long as the lights come on and bills are not too steep. The NWPPA Board of Trustees wanted tools to help utilities communicate why public power matters, so NWPPA and Ruralite Services joined forces to create More Powerful Together, a consumer-focused effort illustrating how consumers get more than energy from community-owned utilities. The More Powerful Together materials are based on research with regional utility leaders and consumer focus groups to leverage direct benefits to the consumer and align with consumers’ expectations of involvement; focus on consumer-inspired experience; show the real value public power provides and the benefits of engaging; be focused, brief, and inspiring; and make consumers feel like part of an on-going conversation. Over the next year four sets of engagement tools focused on these key messages will be rolled out: Local, Innovative, Driven, Expert.

Course Objectives:

This 90-minute session will walk attendees through the Local-focused materials with:

• An introduction of the newly unveiled More Powerful Together program
• What collateral is available
• How and where to use it
• How to make simple edits to the collateral (such as adding your logo and utility name)
• What is coming next
• Q&A

Please note that you will need to have the following software:

• Microsoft Word
• Acrobat Pro or InDesign

Course Instructors:

Brenda Dunn and Mark Woodward, NWPPA

Course Schedule:

This webinar will begin at 2 p.m. Pacific Time and will last approximately 90 minutes. Access instructions will be emailed to each registered individual on the day before the webinar.

Course Fees:

For More Information:

To find out more about this course, to register, or learn about all other events, visit the full Training and Event Catalog.