Event Profile

Creating a Communications Plan – Keeping it REAListic - RESCHEDULED

July 29, 2020
Best Western Plus Hood River Inn
1108 East Marina Way
Hood River, OR 97031 

This event has been rescheduled virtually on August 18-27, 2020. Please follow the link for webinar details and registration information. For questions or to find out more, please contact Roy Cevallos at (360) 816-1446 or roy@nwppa.org.

Who Should Attend:

Marketing, public relations, and communications employees, as well as any employee with an interest in public relations.

Course Overview:

A full-day, interactive workshop that covers all of the essential elements of communications planning for public utilities. Leave with actionable information and a head-start on your own communication plan.

Course Topics:

  • Research and analysis, identifying your key audiences and messages
  • Strategy versus tactics
  • Setting timelines and budget
  • Review utility communications case studies
  • Discuss best practices
  • How to implement your plan
  • How to evaluate and measure results

Course Instructor:

Monica Shovlin, Owner, MCShovlin Communications, LLC

Course Schedule:

Registration will begin at 8 a.m., and the class will run from 8:30 a.m. to 4:30 p.m. Lunch, as well as morning and afternoon breaks, will be provided.

Course Location and Hotel Information:

Best Western Plus Hood River Inn
1108 E. Marina Way
Hood River, OR 97031
(800) 828-7873

Room rate: $180 for an economy non-view queen, $198 for a standard non-view king.

Please book your room as soon as possible, but no later than June 28, 2020, to secure this rate. Mention that you are coming in with the NWPPA group when booking your reservation.

Course Fees:

Utility Member Early Bird (ends 6/28/2020): $370
Utility Member Standard: $445

Associate Member Early Bird (ends 6/28/2020): $555
Associate Member Standard: $630

Non-member Early Bird (ends 6/28/2020): $1,110
Non-member Standard: $1,185

Cancellation Policy:

Cancellations are accepted, with full refund, if request is made at least 30 days prior to the course. Within 30 days, fees are as follows: 15-29 days, $100; 1-14 days or "no show," 100% of registration fee. When possible, please send a substitute instead of canceling; NWPPA does not charge a fee for substitutions.

Continuing Hours:

This course qualifies for six continuing hours. Certificates are issued upon full completion of the course.

Find it on Map

Best Western Plus Hood River Inn

For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.

No session information available at this time.

Track information is not available at this time.

Speaker information is not available at this time.

Sponsor information is not available at this time.