Event Profile

Putting the Public in Public Relations

May 27, 2020
Vancouver, WA 98662 


Thank you for your interest in this event. Registration for this webinar is now closed. For questions or to learn about future opportunities please contact Roy Cevallos at (360) 816-1446 or roy@nwppa.org.

Who Should Attend:

Policy makers, managers, communications employees, public relations employees, and customer service representatives.

Related Event:

Media Relations 101, June 17, 2020

Webinar Overview:

The workshop is designed to provide hands-on, interactive instruction and concepts for effective engagement with customers and the general public. Following many of the concepts developed by the International Association for Public Participation, workshop attendees will gain a knowledge of the importance of transparent, two-way interactivity with customers when communicating utility issues or topics. Participants will learn about effective techniques to engage the public in ways that are more effective than the standard public hearing or open house.

Attendees will have an opportunity to schedule an individualized session with the instructor on June 10. There is no additional fee for this session.

Follow the link to watch a video about this course.

Webinar Objectives:

Participants will:

  • Gain an understanding of the principles and concepts that guide effective two-way public engagement.
  • Learn about the five increasing levels of engagement and the techniques appropriate for each level.
  • Walk away with tools that can be used to engage customers beyond the traditional public meeting testimony and public hearings.
  • Practice creating an engagement plan and using tools and techniques with a case study.
  • Get one-on-one instruction as a follow-up to the webinar.

Webinar Instructor:

Lance Robertson, Instructor, School of Journalism and Communication, University of Oregon; and Owner, LF Robertson Communications LLC

Webinar Schedule:

The webinar will be held from 1-3 p.m. Pacific Time. Attendees will be admitted 15 minutes before the webinar begins. The course is only available live; no recording will be made available. Attendees will have the opportunity to schedule time with the instructor for an individualized session after attending the webinar.

How to Participate:

Instructions will be emailed to attendees 24 hours before the webinar and we recommend that you test the link to the meeting as soon as you get the instructions. The webinar is best viewed using Internet Explorer as your browser. We recommend that you use a landline for both your phone and your internet connections.

This registration is for one person to attend. We manage our webinars on an honor-system basis; if more than one person from a utility wishes to attend, each is to register separately.

Webinar Fees:

Utility Member Rate: $90
Associate Member Rate: $135
Non-member Rate: $270

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For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.