Who Should Attend:

General managers, board and commission members, supervisors at all levels, human resources professionals, customer service personnel, and anyone who deals with social media in the workplace.

Webinar Overview:

Social media policies should cover a lot more than simply saying employees shouldn't visit inappropriate websites. This webinar will explore what should and should not be included in a social media policy and how to ensure employees understand how it applies to them. Key areas of focus will include alignment with other organizational policies and collective bargaining agreements; compliance with relevant laws, regulations, and the First Amendment; take-down protocols; and more. We'll also explore who owns an employees' social media accounts and what happens when they leave the organization. All this and more will be covered to equip you with the knowledge you need to ensure social media compliance and protect all stakeholders effectively.

Objectives:

By the end of this webinar, attendees will be able to:

• Identify the many types and uses of social media.
• Articulate the importance of a robust social media policy that aligns with internal/industry policies and legal requirements.
• Appreciate the nuances of social media use in different workplace settings (unionized/non-unionized, public/private sector).
• Explain the legal obligations associated with social media use, including:
  • First Amendment rights regarding freedom of speech.
  • National Labor Relations Act and similar state and local laws.
  • Fair Labor Standards Act.
  • Fair Credit and Reporting Act.
  • Copyrights, trademarks, and trade secrets.
  • Right of publicity.
• Advocate for the creation and implementation of user-friendly yet legally sound social media policies.
• Assist in the use, maintenance, and monitoring of organizational social media and understand take-down criteria.
• Implement best practices for recruiting via social media.
• Understand the concept of digital legacy and the ownership of social media accounts and content.

Webinar Instructor:

Bob Oberstein, CLRP, IPMA-SCP, SHRM-SCP, SPHR, Retired Labor Relations Manager, Snohomish County PUD No. 1

Webinar Schedule:

The webinar will be held from 10-11:30 a.m. Pacific Time. Attendees will be admitted 15 minutes before the webinar begins. The course is only available live; no recording will be available.

Webinar Fees:

Utility Member Rate: $90
Associate Member Rate: $135
Non-Member Rate: $180

Cancellation Policy:

For webinars, virtual classes, and section meetings: cancellation at least five days prior to the event, full refund; within 1-4 days or no show, 100% of the registration fee.

For in-person events: cancellation at least 30 days prior to the event, full refund; within 15-29 days, $100 fee; and within 1-14 days or no show, 100% of the registration fee.

When possible, please send a substitute instead of canceling; NWPPA does not charge a fee for substitutions. To request a refund, please contact registration@nwppa.org or (360) 254-0109.

Continuing Hours:

This course qualifies for 1.5 continuing hours. Certificates are issued upon full completion of the course.

NWPPA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDCs for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit www.shrmcertification.org.