Below, please share a short statement of purpose for your advertising campaign (target audience, implementation, results, etc.).

Submissions in this category should show an attempt to change the perception of the company; to gain customer participation in a product, service, or program; or to sell a product or service. Advertising campaign submissions can be in the form of radio spots, television spots, print advertisements, or online advertisements. Single videos should be entered in the Video category. Other stand-alone advertisements should be entered in the Special Publication category—an entry cannot be submitted in multiple categories.