Event Profile

914.1 Cooperative Communications and Public Opinion

November 27 — 28, 2018
Salem Convention Center


Online registration is currently closed, but spaces are still available. If you would like to attend this event, please call NWPPA at 360-254-0109, and our staff will be happy to help you.

Who Should Attend:

Directors, policy makers, and general managers. This event is a pre-conference class for the ORECA Annual Meeting, but is open to all.

Course Overview:

Given the challenges of the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it is communicating future rate increases or advertising the cooperative’s participation in renewable energy programs, strong communications programs can strengthen your identity with member-consumers and build loyalty.

Course Topics:

  • The difference between the communication roles and responsibilities of directors and those of cooperative staff
  • The purpose of a communications policy
  • The value of a message
  • How a cooperative can manage messages and public perception

Course Instructor:

Molly McPherson, NRECA

Course Schedule:

Registration will begin at 12:30 p.m., and the class will run from 1 to 5 p.m. on day one, and from 8 a.m. to noon on day two. Morning and afternoon refreshment breaks, will be provided.

Course Location:

Salem Convention Center
200 Commercial Street SE 
Salem, OR 97301
(866) 614-1900

Hotel Information:

Grand Hotel in Salem
201 Liberty Street NE
Salem, OR  91301
(877) 540-7800

Room rates: Deluxe king $139, deluxe double queen $149, and suite king $159

Please make your reservations by October 27, 2017. Use group code ORECA.

Course Fees:

Member and Non-member Cooperative Early Bird (ends 11/12/2018): $500
Member and Non-member Cooperative Standard: $575

Cancellation Policy:

Cancellations are accepted, with full refund, if request is made at least 30 days prior to the course. Within 30 days, fees are as follows: 15-29 days, $100; 1-14 days or "no show," 100 percent of registration fee. When possible, please send a substitute instead of canceling. NWPPA does not charge a fee for substitutions.

Continuing Hours:

This course qualifies for six continuing hours. Certificates are issued upon full completion of the course.



For More Information:

To find out more about this event, or to learn about other events, view the Training and Event Catalog.