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Control Your Narrative: What to Say (or Not Say) to the Media
Date(s):
May 13, 2024
Venue:Salt Lake Marriot Downtown at City Creek
Description:Who Should Attend:
Utility general managers and CEOs; assistant managers; senior utility leaders; utility board directors, commissioners, and council members; government relations and communications staff; associate members; and trade association heads.
Related Events: Course Overview:
Do you really know what it takes to be interviewed in today’s digital world? From what to do when a customer, or “concerned citizen,” puts a cellphone in your face and hits record, to how to control the narrative of a traditional media interview, to how to survive the “gotcha” questions we all fear! During the first half of this one-day class, you will learn “How Not to Become YouTube Famous!” You will learn how to prepare for an interview as well as how to control the narrative of that interview. After lunch, you will participate in and observe mock interviews to practice what you have learned and discuss the strategies used.
Course Objectives
- Recognize a potential social media disaster before it occurs.
- Learn how to be customer focused and informative instead of saying "no comment."
- Become more comfortable in front of the lights and camera.
- Be able to handle difficult interview questions.
Course Instructor:
Ryan Hall, Cmmunications Director, Montana Electric Cooperatives' Assocaition
Course Schedule:
Registration will begin at 8:00 a.m. Pacific Time, and the class will run from 8:30 a.m. to 4:30 p.m. Lunch, as well as morning and afternoon breaks, will be provided.
Course Location:
Marriott Downtown Salt Lake City Creek
75 S W Temple St
Salt Lake City, UT 84101
(801) 531-0800
Room rate:
Standard room - $229.00 per night, plus tax
Please book your room as soon as possible, but no later than Friday, April 26, 2024, to receive the discounted rate.
Course Fees:
Utility Member Early Bird (ends 4/12/2024): $445
Utility Member Standard: $530
Associate Member Early Bird (ends 4/12/2024): $670
Associate Member Standard: $750
Non-member Early Bird (ends 4/12/2024): $890
Non-member Standard: $975
Note: Organizations that register a group of employees will receive every fifth registration for free. For example, if you register five employees, you only pay for four; register 10 employees, you only pay for eight; and so on. There is nothing additional you need to do to receive this discount.
Cancellation Policies:
For webinars, virtual classes, and section meetings: cancellation at least five days prior to the event, full refund; within 1-4 days or no show, 100% of the registration fee.
For in-person events: cancellation at least 30 days prior to the event, full refund; within 15-29 days, $100 fee; and within 1-14 days or no show, 100% of the registration fee.
If canceling because the attendee is showing COVID-19 symptoms any time before the event, a full refund will be issued; if leaving during the event for COVID-19 reasons, a prorated refund will be issued.
When possible, please send a substitute instead of canceling; NWPPA does not charge a fee for substitutions. To request a refund, please contact registration@nwppa.org, or call (360) 254-0109.
Continuing Hours:
This course qualifies for 6 continuing hours. Certificates are issued upon full completion of the course.
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For More Information:
To find out more about this event, or to learn about other events, view the Training and Event Catalog. |
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