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Event Profile

How to Use the More Powerful Together - Innovative Collateral

Date(s):
January 11, 2018
Venue:
Online
Online
Vancouver, WA 98662 
Website:
Not available
Fee(s):
This event has a fee
Description:

Note:

Online registration is currently closed, but spaces are still available. If you would like to attend this event, please call NWPPA at 360-254-0109, and our staff will be happy to help you.

Who Should Attend:

Member utility communicators, general managers, and administrative assistants who want free, customizable resources to help spread the message that public power and our customers/members are More Powerful Together.

Webinar Overview:

This is a refresh of the More Powerful Together webinar from October 11. If you were unable to attend that one, would like to see how members used the Local collateral, want to see the new Innovative content, or have questions about the content or how to modify it, please join us for this free 60-minute, interactive webinar.

Most consumers do not understand why a public power utility is different from other energy sources. In fact, they don’t really think about anything utility as long as the lights come on and bills are not too steep. The NWPPA Board of Trustees wanted tools to help utilities communicate why public power matters, so NWPPA and Ruralite Services joined forces to create More Powerful Together, a consumer-focused effort illustrating how consumers get more than energy from community-owned utilities. The More Powerful Together materials are based on research with regional utility leaders and consumer focus groups to leverage direct benefits to the consumer and align with consumers’ expectations of involvement; focus on consumer-inspired experience; show the real value public power provides and the benefits of engaging; be focused, brief, and inspiring; and make consumers feel like part of an on-going conversation. Quarterly from October 2017 to September 2018, we will release four sets of engagement tools focused on these key messages: Local, Innovative, Driven, Expert.

Local materials were launched on October 2; Innovative materials will be launched on January 8.

Course Objectives:

This 60-minute session will walk attendees through the Innovative-focused materials with:

  • A brief overview of the More Powerful Together program and timeline
  • Examples of how members used More Powerful Together – Local
  • What new collateral is available for More Powerful Together – Innovative
  • How to make simple edits to the collateral (such as adding your logo and utility name)
  • Q&A

Please note that you will need to have the following software:

  • Microsoft Word
  • Acrobat Pro or InDesign

Course Instructors:

Brenda Dunn and Mark Woodward, NWPPA

Course Schedule:

This webinar will begin at 2 p.m. Pacific Time and will last approximately 60 minutes. Access instructions will be emailed to each registered individual on the day before the webinar.

Course Fees:

Utility Member Standard: $0
Associate Member Standard: $0

Cancellation Policy:

Cancellations are accepted, with full refund, if request is made at least 30 days prior to the course. Within 30 days, fees are as follows: 15-29 days, $100; 1-14 days or "no show," 100 percent of registration fee. When possible, please send a substitute instead of canceling. NWPPA does not charge a fee for substitutions.

  • Register Self
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For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.

No session information available at this time.

Track information is not available at this time.

Brenda Dunn
Organization: Northwest Public Power Association

Mark Woodward
Organization: Northwest Public Power Association