Event Profile

Putting the Public in Public Relations - CANCELLED

May 27, 2020
Northwest Public Power Association
9817 NE 54th St, Ste 200
Vancouver, WA 98662 


This event has been cancelled and rescheduled virtually. Please visit Putting the Public in Public Relations webinar for details and registration information.

For questions or to find out more, please contact Roy Cevallos at (360) 816-1446 or roy@nwppa.org.

Who Should Attend:

Marketing, public relations, and communications employees, as well as any employee with an interest in public relations.

Related Events:

Media Relations 101, May 28, 2020

Course Overview:

This course is designed to provide hands-on, interactive instruction and concepts for effective engagement with customers and the general public. Following many of the concepts developed by the International Association for Public Participation, attendees will gain a knowledge of the importance of transparent, two-way interactivity with customers when communicating utility issues or topics. Participants will learn about effective techniques to engage the public in ways that are more effective than the standard public hearing or open house.

Course Objectives:

  • Public engagement concepts and why it goes beyond one-way communications
  • When should you engage in two-way public participation, including examples and case studies
  • The IAP2 “levels of engagement” and how to pick the right one
  • Pitfalls, both internal and external

Course Instructor:

Lance Robertson, Instructor, School of Journalism and Communication, University of Oregon; and Owner, LF Robertson Communications LLC

Course Schedule:

Registration will begin at 8 a.m., and the class will run from 8:30 a.m. to 4:30 p.m. Lunch, as well as morning and afternoon breaks, will be provided.

Course Location and Hotel Information:

Northwest Public Power Association
9817 NE 54th Street, Suite 200
Vancouver, WA 98662
(360) 254-0109

Suggested Hotels:

Best Western (.5 miles from training location)
9420 NE Vancouver Mall Drive
Vancouver, WA 98662
(800) 528-1234

No rooms have been blocked for this meeting. Please call the hotel or go online to get the best available rate for sleeping rooms.

Heathman Lodge (1.2 miles from training location)
7801 NE Greenwood Drive
Vancouver, WA 98662
(360) 254-3100

No rooms have been blocked for this meeting. Please call the hotel and mention NWPPA to receive our corporate rate.

Course Fees:

Utility Member Early Bird (ends 4/26/2020): $330
Utility Member Standard: $405

Associate Member Early Bird (ends 4/26/2020): $495
Associate Member Standard: $570

Non-member Early Bird (ends 4/26/2020): $990
Non-member Standard: $1,065

Cancellation Policy:

Cancellations are accepted, with full refund, if request is made at least 30 days prior to the course. Within 30 days, fees are as follows: 15-29 days, $100; 1-14 days or "no show," 100% of registration fee. When possible, please send a substitute instead of canceling; NWPPA does not charge a fee for substitutions.

Continuing Hours:

This course qualifies for six continuing hours. Certificates are issued upon full completion of the course.

For More Information:

To find out more about this course, to register, or to learn about other events, view the Training and Event Catalog.